Responsive design is a must-have feature for today’s transmedia projects. There’s nothing worse that using your smartphone to access a web page that is a key element of a transmedia story that has captured your attention and have poor design make it impossible to read the page. The proliferation ofContinue Reading

A recent upgrade of the WordPress platform this blog uses may have caused some problems accessing links on this site. I’m looking into the issue and hope to have it corrected shortly. Please check in again if you are looking for a Transmedia Digest page or post that gave youContinue Reading

Think back to one of your favorite stories. Did it make you laugh? Cry? Were you awestruck? Filled with wonder? Did it make the hair on the back of your neck stand up? Were you angry when you finished the story and motivated to take action? This ability to touchContinue Reading

How we describe the audience for transmedia projects is a question that should come up early in the design process for every transmedia narrative. The nature of transmedia storytelling blurs the boundaries between various media. However, it should not blur the vision of who the audience is and their primaryContinue Reading

The opportunities for storytelling presented by today’s generation of social media provides a tremendous amount of flexibility for the transmedia storyteller. Not all social media is the same, however. Each platform has its own characteristics and set of user expectations. Understanding those characteristics and expectations are essential to effective transmediaContinue Reading

Picking a social media channel for transmedia storytelling requires an understanding of the strengths and weaknesses of each channel. Writing for Twitter is a very difference experience than writing for a blog. A transmedia story published using Twitter must deal not just with the 140 character limit, but how theContinue Reading

Over the last few weeks I’ve been looking at how various social media can be used for transmedia storytelling. As part of this experimentation I put together a short photo essay with complementary text and put variations up on Facebook, Pinterest, and Prezi. The resulting essays, though they used theContinue Reading

The design of picturebooks can take one of two approaches in the relationship of text and images. In their book Children’s Picturebooks: The Art of Visual Storytelling authors Martin Salisbury and Morag Styles describe “complementary” versus “counterpoint” picturebooks. In a complementary design, the “images reflect and expand what is inContinue Reading