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The time it takes to make a jump (traversal time) can have a significant impact on the effectiveness of the call-to-action. Three traversal time factors have been identified (Dena, 2007): Pacing: The pacing is the amount of time that elapses between calls-to-action. Pacing can affect the user at both theContinue Reading

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“Hey…I’m not ready for a relationship with you yet.” Social media will play an increasingly important role in transmedia storytelling, but there are a few things that storytellers are going to have to learn first. One of them is not to push users too quickly to enter into a relationship.Continue Reading