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Writers regularly grapple with the task of finding an idea that they can transform into a compelling narrative. This is not as simple as it may seem, as the process requires a certain level of creativity, skill, and patience. In many cases, the initial idea is not enough. It needsContinue Reading

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This is an updated version of my diagram on story structure. I’ve pulled together information on story structure from a number of different sources to identify aspects of story structure that are common to many of them. This chart includes information on story structure from Aristotle’s three-act structure, Freytag’s five-actContinue Reading

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The magazine business is in the midst of a period of transition. Sales are slumping as readers — particularly younger readers — move from print to digital media. Cosmopolitan is looking for new strategies for engaging digital readers; storytelling is at the heart of those new strategies. This is notContinue Reading

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The emergence of transmedia storytelling presents a tremendous opportunity to those working professionally to shape visions of the future. Shaping the future means shaping popular perceptions of the future and transmedia storytelling can be a powerful tool for doing that. Over the past two decades I’ve used a lot of differentContinue Reading

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In an upcoming article in the Journal of Futures Studies I talk about the role transmedia storytelling can play in the field of futures studies. Transmedia storytelling provides new opportunities to shape personal narratives. As we integrate data and information with context and experience the knowledge and wisdom that weContinue Reading

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Last fall I wrote an article that combines two fields that I am deeply interested in — transmedia storytelling and futures studies. It is scheduled for publication in the Journal of Futures Studies in March. This abstract lays out the basic premise of the article. Foresight professionals and the futuresContinue Reading

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The “counterpoint” approach to storytelling in picturebooks provides a great model for the design of transmedia narratives. In their book Children’s Picturebooks: The Art of Visual Storytelling authors Martin Salisbury and Morag Styles describe the “complementary” versus “counterpoint” approaches to picturebooks. Counterpoint picturebooks use words and images to provide different,Continue Reading

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The interplay between text, images, audio, and video are at the heart of transmedia storytelling. It is this interplay that gives transmedia narratives the potential to create narrative experiences that engage audiences across multiple dimensions. Working with multiple media to ensure that they don’t “step” on each other and theContinue Reading

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The progression and sequencing on a transmedia narrative can have a significant impact on how various media are used. These questions should be answered while designing the story’s structure: Does the story move progressively forward to a final action beyond which the audience can’t imagine another? (Story Level Design Tasks)Continue Reading