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The preliminary interaction/call-to-action plan provides a detailed narrative description of the elements identified on the user journey diagram. This plan should highlight the calls-to-action of each key interaction. The four elements of the call-to-action are a simplification of the structure of perceptual opportunities outlined by Earnshaw and Vince (Earnshaw &Continue Reading

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A user journey diagram and its accompanying notes show how a user might move through a transmedia narrative. Time is mapped on the horizontal axis and the media channel or platform is on the vertical axis. The diagram provides a clear picture of the dependencies and bridges between each componentContinue Reading

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A storyteller alone in front of audience has a human voice, some gestures and facial expressions, and perhaps a few simple props to tell the story with. The creators of a multimillion dollar Hollywood epic film, on the other hand, have the full range of modern technology to tell theContinue Reading

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Designing a transmedia narrative to be location-agnostic also provides the author and audience with more flexibility than designing it to be location-dependent. Location-dependency can take at least three forms: Requiring the user to participate in a narrative or some of its elements at a specific location (e.g. having a gatheringContinue Reading

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Designing a transmedia narrative to be time-agnostic provides both the author and the audience more flexibility than making it time-dependent. Time-dependency can take at least three forms: Requiring the user to participate in a narrative or some of its elements at a specific time (e.g. scheduling an online or realContinue Reading

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The interactions and in-game events in well-designed ARG mimic real life and don’t announce themselves as elements in a game (Szulborski, 2005, p. 13). The virtual world is not modeled through a symbolic interface. Rather, the interactions in an alternate reality game can take many forms and are generally designedContinue Reading

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Designers will need to deal with a broad range of issues when addressing the deceptively simple question of whether the transmedia narrative focuses on individual versus shared participation. At one time, individual participation with a medium meant taking one’s book and retiring to a favorite spot, while shared participation involvedContinue Reading

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Storyboards are used to organize a story and list its key elements. A transmedia narrative can contain a combination of video, text, still photos, audio, graphics and interactivity presented in a nonlinear format. The first step in storyboarding a transmedia narrative is to divide the story into logical, nonlinear parts.Continue Reading

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Looking at a character’s development can become one or more stories in the storyworld. One could ask the question of how the antagonist/villain in one story came to be a villain. A story set in an earlier storyworld time could describe the journey of the villain, with that character inContinue Reading

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The major characters drive the plot through its twists and turns and move the story forward. The major characters fill a variety roles (Phillips & Huntley, 1996, pp. 36-38): Protagonist: The protagonist is the main character role in a story and drives the action. The protagonist will have a goalContinue Reading