The designer of a transmedia narrative should be prepared to answer a series of key questions about the project being developed. The answers to these questions, along with the process laid out in this blog, will help with the complex task of designing a transmedia story.
- Does the proposed transmedia project consist of one or more narratives told across two or more media? (Transmedia Project Design Level)
- What is the purpose of the transmedia project (entertainment, education, organizational change, branding and marketing, activism, etc.)? (Transmedia Project Design Level)
The answer to the first question will determine whether or not the project is actually transmedia.
The answer to the second question will help focus development of the story.